A Step-By -Step Complete SEO Guide for Beginners –Part 1

Are you a website owner? Do you want to earn more relevant traffic on your website?

Is your answer no? Why? 

Targeted traffic = Increase in lead, subscriber or membership – which is the ultimate goal of establishing a site.

You don’t have to pay hundreds of dollar to bring your site on the first page of Google.

Okay, I know the affordable SEO Company in India is offering the cheapest packages but why to spend money when you can do it for free.

If you are a startup or have spare time of two to three hours a day, you can learn SEO and manage the ranking of your site.

Here is a step-by-step complete guide to SEO for newbies –

First of all,

What is SEO?

SEO or search engine optimization is a combined term for on-site and off-site optimization. To help the search engine crawl and index your website you have to make some changes in the code of the site. The changes may include adding some tags or a file in the HTML code, increase the lading speed, maintaining the density of keyword, etc.

When a site links back to you, it also passes a small percentage of its authority in the search engine to your website. The process of acquiring links on other websites comes under Off-page SEO.

One of the best Off-page SEO technique is promoting your website by offering sharable content. It is often used in social media marketing.

Before I explain how to use On-page and Off-page SEO let’s dive into E-A-T a major concept for succeeding in SEO. E-A-T is an acronym for Expertise, authority, trustworthiness created by Google.

You site will be considered of high quality by Google if you follow these three principles.

1.    Expertise – As the word is your website must have the necessary skills to offer what your target audience is looking for.  The website should have the ability t satisfy the customer through the product or service. To raise the standards of work in your industry and become a leader in what you do is the only job to land expertise in the eyes of Google. If you don’t put enough effort to offer the best you can, chances are your competitor will win the race!

2.    Authority - How will people know you are the industry expert? You need to spread awareness about the different areas in which you work. Publishing high-quality long-form of content that educates people and solves their problem can establish you as an authority.

3.    Trust – Your website should state accurate facts and provide value to the visitor.  The data you offer to the readers should be true. You must be capable of keeping the promises and ensure a safe environment for the site visitors. Following these three points makes your website trustworthy.

The best SEO Company in India adheres to E-A-T approach to maintain high quality standards as per the guidelines of Google.

On-page SEO Tactics

Optimizing the pages on your website to make them easily findable is all on-page is about. Below are the main tactics you should keep in mind –

HTML tags – One of the major components that define a webpage are HTML tags.

a.      Title – The title tag must contain your main keywords. It explains the search engines what exactly your page is. The title tag is also included in H1 (heading tag). Hover your mouse on the tab in which a page is open, it shows the title tag. You can also see it in the title tag in the source code by pressing control+u in window and options+command+u in mac. 

b.      Meta - Meta search engine is a tool which uses the other search engine’s data to list the pages to produce its only result on the internet. Meta tags help the Meta search engine to understand the attributes of your web page.

Acquaint yourself with the chief Meta -

Optimizing the pages on your website to make them easily findable is all on-page is about. Below are the main tactics you should keep in mind –

HTML tags – One of the major components that define a webpage are HTML tags.

a.    Title – The title tag must contain your main keywords. It explains the search engines what exactly your page is. The title tag is also included in H1 (heading tag). Hover your mouse on the tab in which a page is open, it shows the title tag. You can also see it in the title tag in the source code by pressing control+u in window and options+command+u in mac. 

b.    Meta - Meta search engine is a tool which uses the other search engine’s data to list the pages to produce its only result on the internet. Meta tags help the Meta search engine to understand the attributes of your web page.

Can’t understand any of this? The best digital marketing services will complete all these tasks for you in the wink of an eye.

Acquaint yourself with the chief Meta Tags -

1. Meta Description - The Meta description is the text which is visible in the Google’s SERP (or a search engine result page is the list of the link appearing on your screen after you type a word in the Google search bar.) Before opening your website a person first reads your Meta description.

A good Meta description can increase your CRT significantly. The Meta should clearly describe what you do and how does it help your target audience. Don’t use any industry jargon as your customer/ client might not be aware of the term.

2. Meta Keyword – You put three to four keywords in the Meta keywords.  Inserting keywords was considered of great importance a few years back, these days the search engines are smart enough. It isn’t necessary to add Meta keyword anymore.

3. Meta Robots – This tag tells the google bot whether you want to index the page or not.

c. URL – The URL must include the focused keyword. Shorter URLs are seen to benefit the ranking. The structure of URL is important why your website has multiple sections within one page. A hierarchal format is preferable in a cause of catalogue list site.

d. Loading speed – The increase in a number of options available online has made people impatient. On average half of the visitor would leave your website if it doesn’t open in less than 6 seconds.

e. Images – The images are important component of the website. The size of the images matters. The large-sized images are needed to be compressed before uploading on the size. Also, you should add alt tags to the images to let the search engine know what the image illustrates.

I will cover the off-page in the second Part 1 of a step-by -step complete seo guide for beginners.

The author works at a website development company in Jaipur where he creates SEO friendly websites.

For More Info : Online Marketing Institute in Jaipur