A Step-By -Step Complete SEO Guide for Beginners –Part 1

Are you a website owner? Do you want to earn more relevant traffic on your website?

Is your answer no? Why? 

Targeted traffic = Increase in lead, subscriber or membership – which is the ultimate goal of establishing a site.

You don’t have to pay hundreds of dollar to bring your site on the first page of Google.

Okay, I know the affordable SEO Company in India is offering the cheapest packages but why to spend money when you can do it for free.

If you are a startup or have spare time of two to three hours a day, you can learn SEO and manage the ranking of your site.

Here is a step-by-step complete guide to SEO for newbies –

First of all,

What is SEO?

SEO or search engine optimization is a combined term for on-site and off-site optimization. To help the search engine crawl and index your website you have to make some changes in the code of the site. The changes may include adding some tags or a file in the HTML code, increase the lading speed, maintaining the density of keyword, etc.

When a site links back to you, it also passes a small percentage of its authority in the search engine to your website. The process of acquiring links on other websites comes under Off-page SEO.

One of the best Off-page SEO technique is promoting your website by offering sharable content. It is often used in social media marketing.

Before I explain how to use On-page and Off-page SEO let’s dive into E-A-T a major concept for succeeding in SEO. E-A-T is an acronym for Expertise, authority, trustworthiness created by Google.

You site will be considered of high quality by Google if you follow these three principles.

1.    Expertise – As the word is your website must have the necessary skills to offer what your target audience is looking for.  The website should have the ability t satisfy the customer through the product or service. To raise the standards of work in your industry and become a leader in what you do is the only job to land expertise in the eyes of Google. If you don’t put enough effort to offer the best you can, chances are your competitor will win the race!

2.    Authority - How will people know you are the industry expert? You need to spread awareness about the different areas in which you work. Publishing high-quality long-form of content that educates people and solves their problem can establish you as an authority.

3.    Trust – Your website should state accurate facts and provide value to the visitor.  The data you offer to the readers should be true. You must be capable of keeping the promises and ensure a safe environment for the site visitors. Following these three points makes your website trustworthy.

The best SEO Company in India adheres to E-A-T approach to maintain high quality standards as per the guidelines of Google.

On-page SEO Tactics

Optimizing the pages on your website to make them easily findable is all on-page is about. Below are the main tactics you should keep in mind –

HTML tags – One of the major components that define a webpage are HTML tags.

a.      Title – The title tag must contain your main keywords. It explains the search engines what exactly your page is. The title tag is also included in H1 (heading tag). Hover your mouse on the tab in which a page is open, it shows the title tag. You can also see it in the title tag in the source code by pressing control+u in window and options+command+u in mac. 

b.      Meta - Meta search engine is a tool which uses the other search engine’s data to list the pages to produce its only result on the internet. Meta tags help the Meta search engine to understand the attributes of your web page.

Acquaint yourself with the chief Meta -

Optimizing the pages on your website to make them easily findable is all on-page is about. Below are the main tactics you should keep in mind –

HTML tags – One of the major components that define a webpage are HTML tags.

a.    Title – The title tag must contain your main keywords. It explains the search engines what exactly your page is. The title tag is also included in H1 (heading tag). Hover your mouse on the tab in which a page is open, it shows the title tag. You can also see it in the title tag in the source code by pressing control+u in window and options+command+u in mac. 

b.    Meta - Meta search engine is a tool which uses the other search engine’s data to list the pages to produce its only result on the internet. Meta tags help the Meta search engine to understand the attributes of your web page.

Can’t understand any of this? The best digital marketing services will complete all these tasks for you in the wink of an eye.

Acquaint yourself with the chief Meta Tags -

1. Meta Description - The Meta description is the text which is visible in the Google’s SERP (or a search engine result page is the list of the link appearing on your screen after you type a word in the Google search bar.) Before opening your website a person first reads your Meta description.

A good Meta description can increase your CRT significantly. The Meta should clearly describe what you do and how does it help your target audience. Don’t use any industry jargon as your customer/ client might not be aware of the term.

2. Meta Keyword – You put three to four keywords in the Meta keywords.  Inserting keywords was considered of great importance a few years back, these days the search engines are smart enough. It isn’t necessary to add Meta keyword anymore.

3. Meta Robots – This tag tells the google bot whether you want to index the page or not.

c. URL – The URL must include the focused keyword. Shorter URLs are seen to benefit the ranking. The structure of URL is important why your website has multiple sections within one page. A hierarchal format is preferable in a cause of catalogue list site.

d. Loading speed – The increase in a number of options available online has made people impatient. On average half of the visitor would leave your website if it doesn’t open in less than 6 seconds.

e. Images – The images are important component of the website. The size of the images matters. The large-sized images are needed to be compressed before uploading on the size. Also, you should add alt tags to the images to let the search engine know what the image illustrates.

I will cover the off-page in the second Part 1 of a step-by -step complete seo guide for beginners.

The author works at a website development company in Jaipur where he creates SEO friendly websites.

For More Info : Online Marketing Institute in Jaipur

Five Quick Ways to Become the Best Digital Marketing Service

With the increased competition in the online marketing firms offering high-quality service has become a cliché. To be ahead in the game you have to become the top player in the market. If you offer digital marketing packages in Jaipur this is a must read a post for you.

Here is how you can expand your reach to the potential customers and become the best digital marketing service –

1.    Focus on One Area of Digital Marketing

It can take a long time to attain perfection in multiple directions. Instead of providing a plethora of digital marketing strategies offer only one or a few. Once you have successfully created a strong team of individuals you can expand it further.

For example – You can first concentrate on providing SEO service by offering white hat SEO at a reasonable price. Once you earn a name as the best affordable SEO company in India start content marketing, PPC, SMM, etc.

 2.    Do Market Analysis

Before you begin a service understanding the online industry is important. You should know-

a.    The type and number of services and product you will provide.

b.    How you will offer the service.

c.    The price of your Digital Marketing Package.

You must have a plan to execute. The price which you offer shouldn’t exceed the competitors. A market analysis can help you design service or products which are in demand right now.

3.    Have the necessary tools and software

A digital marketer is always a smart worker (though hard work is also requiredJ). When your team is equipped with necessary tools and software it reduces the burden on their shoulder. Meanwhile they can work on other important tasks.

A lot of the tools are available on the internet free of cost. Thus, if you are startups you don’t have to add an expense.

Sometimes paid tools give you a greater output. For example – Using SEMush you can do a phenomenal competitor analysis. It helps you steal the secret success sauce of others.

The biggest advantage of paid tools they increases the overall revenue generated.

4.    Market yourself like a pro

A number of digital marketing companies in Jaipur often make a major mistake. They aren’t yet established as authentic digital marketing brands. These companies focus more on the client’s site work and forget to invest time in improving their own presence.

Your own website is the biggest project. You should never neglect the company’s site. It is responsible for the first impression you create on a visitor.

5.    Hire only those who understand your mission statement

The employees should connect to the ideologies that lead to the creation of a firm. The current workforce shapes the future of your digital marketing firm. The employee must comply with the mission statement to maintain a healthy environment.

6.    Increase your network

An opportunity can land in your lap from anywhere and anytime. Networking with people both offline and online will increase your chances of landing a project. Assist people in leveraging their online presence through useful suggestion and  advice on social media.  

7.    Self –Promote

You are the face to the brand’s voice. Whether you are a worker or CEO of the company you should constantly promote the services yourself whenever it’s possible. It can be done by giving guest lectures at a college. Teaching people about digital media or sending corporate cards to your acquaintances.

For More Info : Digital Marketing Institute in Jaipur

Learn SEO These Online Resources

Search engines have become a massive factor for establishing businesses these days. Today Google is one of the biggest sources for generating revenues. People who know nothing about how the search engines work too are getting leads with the help of best adwords company in Jaipur.

Want to establish yourself or your brand in the online industry? This is the right place for you.

Why to waste money on a training session when the top SEO experts like Eric Enge, Barry Schwartz, Matt Cutts, etc. are offering free video tutorials and guides.

If you are thinking why would they do that, the answer is - to create valuable content and rank on the first page of Google.

Without any further delay, below I am listing some of the most crucial websites to master Search engine optimisation–

1.     Moz.com

If you closely follow the moz blog and regularly visit its SEO learning center no one can stop you from turning into a SEO professional.  Whether you are a small business owner, blogger, or intent to start a career in this field, MOZ is the ultimate destination. Lately I have turned into a MOZ fan.

You can learn everything about optimizing search engines from the MOZ team.  Within a month you will be familiar with all the principles of analytics & reporting, content marketing, social media & influencer marketing, international and other SEO topics.

Their White Board Fridays provide with the best opportunity to understand SEO and even put into practice. I highly respect Rand Fishkin who is the co-founder of the site. He has been my virtual SEO coach for years. He is fun to watch, his energy level is amazing. His easy explanation will motivate you to try the tactics he tells in every class.

I am addicted to the website because the tools it offers make SEO simpler than ever.

Want to brush up your skills in SEO? Take an Seo Course in Jaipur today!

2.     NeilPatel.com

As the name suggests the website is founded by Neil Patel. He is one the best Digital Marketers in the entire SEO industry. One of the great SEO experts under 35, his website’s blog section is commendable.  He teaches SEO and Digital marketing in a really use- friendly way. He not only informs you about the latest techniques and hacks but literally takes you through the entire process in his thought-provoking blog post.

If you are dying to learn SEO, read his blogs because it is the only place where you can understand how to exploit the latest techniques with methods that actually work.  After you gain the basic knowledge of SEO you can boost your website’s ranking by implementing all his tips and tricks.

The other websites that he owns are Crazy Egg, Hello Bar and KISSmetrics.

3.     Backlinko.com

Brian Dean is the person behind this site, you have to trust everything this guy says if you to want create top quality links.

Do you want to excel link building methods? Then, you must subscribe to his newsletter today! Nothing is better than his blogs to turn yourself into the best link builder.

You will not only learn SEO from these guys but also understand how to create compelling content by reading their blogs.

Searching for best digital marketing services in jaipur? Visit clarustech.in.

4.     SearchEngineLand.com

Founded by Danny Sullivan Search Engine Land is a leading daily publication that covers all aspects of the search marketing industry.  It is like a newspaper for SEOs, where you will find the most insane thing happenings right now to the search engine. You can learn search engine optimization, sem, mobile optimization, local seo, retail online marketing, google and bing seo and smm.

Don’t have the time to go over all these resources? Seo Course in Jaipur offers a simplified version which includes everything you need to understand for handling your own projects.

5.     Google Webmaster Blog

You can deeply understand the mechanism of Google on the webmaster blog and successfully run your website according to its guidelines.  Reading this blog will save you from future penalties on your/ your client’s site. It also has a forum where you can ask questions about your site's issue and get answered by the experts. Google webmasters provide a number of free tools which you can use to find and resolve the errors.  To start as a beginner on this platform you will need this first.

The above- mentioned resources are crucial for people who want to go a long way in SEO.

That's all for today, but I am still not done will the list.

In the next addition I will tell you about the other important websites that are gold mines for a  best adwords company in Jaipur. It will include Searchenginewatch.com, Searchenginejournal.com, Ahrefs blog and a lot more.

Hope you enjoy being a SEO student!

For More Info: Digital Marketing Course in jaipur

Becoming a Freelance Content Writer – A Guide by Digital Marketing Institute in Jaipur

Understanding how to craft web content is the basic requirement for an aspiring content writer. The digital marketing institute in Jaipur is here to answer all questions that are hovering in your mind.

The first thing you need to do is - to make an outline of the original content.

Here are the points you should include in the outline -

1.    Write the services and products you provide to the customers.

2.    Know who will be your target audience (students, professionals, kids, old people or everyone) and address them accordingly.

3.    List the special features of the product/services. This tells people how your services/products are different and better than those of your competitors.

4.    What is the purpose of your website and how it will benefit the visitors?

5.    The price at which you will offer that. ( a general idea)

6.    If you are having any scheme or discounts available, do mention them. You can also include the package details (if you are offering any) or a link to the page that displays the packages.

7.    You have collected all the information in one place. Now you have a rough copy of your content. Improve it and craft your beautiful web content copy.

8.    Learn SEO skills. The SEO training institute in Jaipur is the best method to do it.

After you understand how to write the content you begin building your profile. Online marketing institute in Jaipur offers training for beginners to learn content writing that help to understand the core concepts of content creation.

There are some crucial steps that you need to take for establishing yourself in the online market -

1.    Blog - Choose a good platform like Medium, Linkedin articles, EzineArticles, etc. and write quality blog/ articles on a consistent basis. If you are good enough, people will approach you for business inquiries.

2.    Create a Profile on Freelancing Platform - Websites like Upwork, Freelancer, People Per Hour, Fiverr, etc. serve as amazing online marketplaces to find clients. Create a compelling profile on these websites & get started!

3.    Learn SEO - SEO helps you in ranking on your website in the search engine. If your content sits on page 2 or lower pages of Google, it will take ages to build an audience. Join seo training institute in Jaipur to grab all the attention you are worthy of.

4.    Join Groups - A number of business owners post their content requirements on facebook and google+ groups. Join groups that are specifically for freelancers. Directly approach people on hangouts who are offering projects that you wish to work on.

5.    Follow the experts - Subscribe the blogs and websites of people who are already experts in this niche i.e. the dedicated freelance writers who have changed the world of freelancing! Some of them are - Darren Rowse, Carol Tice, MUKTI MASIH, etc. By reading their blogs you will understand a number of concepts that can help you ace your writing.

6.    Writing Down Your Thoughts - I used to ignore it at first but after doing so I realized how important it was. Sometimes the personal experiences in your life can be quite overwhelming if you pen down how it feels you get the inspiration for your own blog.

7.    Have your own Website/ Blog - Often due to lack of time freelance content writers skip it. If you are good enough you do not need the help of a third party site to get potential leads, your blog/ website can get significant traffic and business.

Have your own blog increases your credibility!

Clarustech is a digital marketing institute in Jaipur which helps individuals reach their full potential through various online marketing course.

For More Info : Website Development Company in Jaipur